About Us

Realizing my purpose became clear in 2013 amidst many painful experiences. It was then that I understood the significance of building a supportive community to navigate life's challenges. That's when Brand Ya Lyfe was birthed.

As a Memphis native raised in a financially struggling community, witnessing the tragic loss of our youth and educational setbacks; I take pride in creating something that motivates and inspires others to dream big and achieve their goals-particularly through Fashionable Apparel.

I too know what it's like to lose BIG and WIN all over again. I had to drop out of college due to lack of financial aid and work full-time to pay off the debt. However, by the grace of God I was able to go back and obtain my Bachelors Degree in Business Management

In 2017, a pivotal moment occurred when I arrived at my workplace, only to discover that the entire team had been laid off. It was a profound realization, a sign from a higher power, urging me to take a leap of faith and embark on a new path. With unwavering determination, I made the decision to sell all of my possessions, pack my clothes, rent a U-haul, and set off on a journey to Atlanta.

Since that transformative day, I have been tirelessly working towards building my brands, pouring my heart and soul into every endeavor. 

Throughout this journey, I have encountered countless obstacles and faced numerous setbacks. However, each hurdle has only fueled my determination to succeed. I have learned valuable lessons along the way, gaining insights into the elements of entrepreneurship and the art of crafting a brand that resonates with its audience.

My brand is a testament to my unwavering commitment to excellence. It is a reflection of my passion for creating unique and stylish products that make a statement. Each item in my collection is meticulously designed and crafted with the utmost attention to detail.

My goal is to provide my customers with a unique and memorable experience, one that reflects the passion and expertise that goes into every product.

Thank you for joining me on this journey. Grab something dope from the store; Together, we can make a lasting impact creating a conversational brand that stands the test of time.

~TopherDewayne

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